Toyoga is an online yoga platform where I was responsible for developing the complete brand identity. This included creating the website and designing the visual identity, ensuring that every element, from logo to typography, reflected the brand’s values and mission. I carefully selected a color palette that would evoke calmness, balance, and wellness, effectively communicating the essence of yoga and mindfulness. Additionally, I crafted an intuitive user experience that aligns with the platform’s goal of offering a peaceful, accessible, and engaging environment for yoga practitioners of all levels.